As of today, Parisians have the possibility to buy HEMA products from French supermarket chain Franprix, part of the Casino Group. In 15 Franprix supermarkets in and around Paris, HEMA shelves can be found with kitchen items, home decoration, stationery, basic clothing and household textiles. Depending on the results, HEMA and Franprix will decide whether more supermarkets will be equipped with HEMA products.
As of today, Parisians have the possibility to buy HEMA products from French supermarket chain Franprix, part of the Casino Group. In 15 Franprix supermarkets in and around Paris, HEMA shelves can be found with kitchen items, home decoration, stationery, basic clothing and household textiles. Depending on the results, HEMA and Franprix will decide whether more supermarkets will be equipped with HEMA products.
Tjeerd Jegen, CEO of HEMA: “We are extremely pleased with the strategic cooperation with Franprix. This enables us to expand our activities in France in a short period of time. This is the first time we will be selling HEMA products through the stores of another retailer. This step perfectly fits in our strategy to grow through partners such as Franprix, but also Walmart in the US and Canada. It also contributes to our ambition to make HEMA an international brand.”
Both companies complement each other well. With over 800 local supermarkets in and around Paris, Franprix has a very strong retail network. And HEMA is very popular among the French because of the cheerful design of the products, the sustainable character, the quality and the competitive price. The Franprix stores also have long opening hours, making HEMA products even more accessible to French consumers.
